Sunday, January 24, 2010

Post #2

Chapter 5

The main point of chapter 5 is to discuss multiple specific ways of organizing miscellaneous piles or groupings of anything. Whether its of the simplest objects in life such as the silverware drawer or types of plants like Linnaeus did, which are actually simpler than worms and you wouldn’t think could be broken down into so many categories. Or there is the form of “tagging leaves” and forming the tree shape of organization. By the end of the chapter your introduced to the idea of tagging and how miscellaneous the internet actually is but so simplified because of ways to search of objects in such a large pool of information.

- “It was Jean-Baptiste Lamarck – unjustly remembered primarily for being wrong about how giraffes got long necks.”
- “The gap between how we access information and how the computer accesses it is at the heart of the revolution in knowledge.”

The first quote that I picked out remind me directly of recent activity in y life because we are currently learning about Lamarck and his giraffe theory in my Physical Anthropology class


Chapter 6

The main point of chapter 6 is discussing the new age of how all kinds of stores use different forms of bar-coding, scanning, tracking, and packaging for their items. A larger scale of organization that not everyone may realize is taking place just to make every day shopping that much easier. It also discusses the complications within naming items around the world. They use seafood as a specific example and how there a multiple types of fish under one common name and can only be specified by their scientific name worldwide. Overall the chapter believes everything needs to be labeled in a smart manner.

- “As we enter the third order of order, bar codes are providing a handy gateway between physical products and digital information about those products.”
- “The world is so diverse in its things and how we view them that we’re never going to agree entirely; even when the intentions are the best and the leadership is unified, there will also be a miscellaneous residue.”

The first quote that I pulled out in this chapter reminds me of every interaction of obtaining something. I cant count the number of times I have used the self-scans at my local QFC and the non-replaceable bar-codes on a receipt you know you cant loose. Also the number of times I have had to scan a bar-code at my work or even yesterday when the ticket personal had to scan my bar-code on my lift ticket. Bar-codes are more of a necessity that we realize.

Monday, January 18, 2010

Post #1

Prologue
- "Customers fall into two buckets...people who feel that asking for help is a personal failure and those who don't."
- "Physical stores are laid out for a species that rarely has eyeballs more than six feet off the ground."
- "Information doesn't want to be free. It wants to be miscellaneous."

The main point of the prologue was to describe the types of ideas that the book will be talking about, mainly the idea that our world is no longer limited to the physical dimensions. Also how information now travels through our world and how its organized.

When the prologue talks about walking into staples and having all of the items you need right there on one shelf it reminded me of how that has become a reality in my life. When I need to get all of my books for school for every new semester I dread the thought of going into the stores and browsing every shelf for every book I need. Yet today there is the very convenient option of pre-ordering all of your books online. You just put in your classes and sections and the store knows exactly what books are needed for each class and package them for you.


Chapter 1
- "Our bookstores look like they prefer seekers over browsers because the usual layout works well for people trying to find what they came in for."
- "The world started out miscellaneous but it didn't stay that way, because we work so damn hard at straightening it up."

The main point of this chapters is to get deeper into the ideas of how we organize and order everything in our lives so that nothing is miscellaneous. The most interesting point I thought was the Bettmann photo archives which I didn't even know existed. It was just an example of a form of old school organization but a good one at that.

After reading the first quote that I pulled out, it reminded me of many times I've walked into Barnes and Noble either knowing exactly what I want and walking to the help desk to find it as quickly as possible r having no idea and describing a genre I would like to explore and being directed to it. It's an overwhelming experience but so rewarding when you find what you want.


Chapter 2
- "On a field trip no one gets upset when students are told that A through M go on bus No. 1 and the N-Z's go on bus No. 2, but it would be front-page news if students were divided by race, prettiness, or their parents incomes."
- "We all understand that the companies owners made up the name so they'd get placed first in the yellow pages, because the trick works."

The main point of the second chapter is to look at a very particular form of organization, alphabetizing. It explores the different ways it has been used through out the century and whether it is the new ages best friend or worst enemy according to god.

The second quote reminds me of a time when I actually needed to find the AAA (triple A) number and there it was right in the beginning of the book. it is true that certain tricks for customer attention does work.